Whatever it is, the way you tell your story online can make all the difference.
Case Study: On Canal | A District For New Ideas
Wallplay provided creative marketing solutions to landlords with vacant commercial properties in New York. Jessica was the project manager for the #OnCanal project. A district for pop-ups where brands, artists & startups can test out new ideas and engage with the public in a high traffic location at the intersection of SoHo and TriBeCa.
On Canal creatively re-images the retail experience and allows emerging brands to test brick & mortar, and make the leap from ‘Pop-to-Perm’ while landlords receive rental revenue.
Space Literate.
As the world moves more digital in a post-pandemic world, brand experience in a physical space can feel novelty. However, when executed strategically, a short-term brick & mortar popup can provide meaningful interactions with customers to grow brand loyalty and engagement.
Jessica brings years of experience on both sides of the ‘popup marketplace’. As a once practicing real estate agent, Jessica is knowledgeable in leasing, renting and providing insight on commercial properties in New York City. Clients seeking space to activate range from established luxury brands to emerging artists and entrepreneurs.
